Medical spa market eyes growth driven by customer loyalty

About 70% of customers have expressed interest in medical spa memberships.

The medical spa market is set for continuous growth with the number of facilities and penetration rate expected to rise despite a decline in consumer spending.

A report by L.E.K revealed that a key aspect of the market is strong customer loyalty, with seven in 10 customers expressing interest in memberships, reflecting a boost in spending per visit and visit frequency.

In line with this, members tend to spend around 44% more than non-members, whilst 76% of consumers saw themselves as lifetime customers after three visits.

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Moreover, consumers have reported referring others to medical spas an average of three times over the past year.

The report also stated that medical spas have become a preferred venue for those seeking injectables, which requires specialised skills to administer such treatment.

This highlights a focus for targeted training and development programs to fulfil the sector’s specific needs effectively.