Asia shatters healthcare norms as digital patient engagement takes lead

The region is expected to be the fastest-growing market for patient engagement as the global value reaches $51.96b by 2030.

The Asia Pacific is expected to be the fastest-growing market for patient engagement solutions, as the solutions market size globally is expected to reach $51.96b by 2030, according to MarketsandMarkets.

Rapid healthcare digitalisation, expanding adoption of mobile and cloud technologies, and increasing use of telehealth across the region will drive the growth, it added.

The consulting firm said that growing healthcare investments, rising awareness of patient-centric care, and government initiatives are accelerating patient engagement platforms amongst providers and payers in emerging and developed Asia Pacific markets.

The market size is projected to gain a 12% Compound Annual Growth Rate (CAGR) between 2024 and 2035.

By component, the software segment is estimated to account for the largest market share of 58.7% in 2024.

By delivery mode, the cloud- and web-based segment is expected to register the highest CAGR of 13.2% during the forecast period, MarketsandMarkets said.

The North America region dominates the global patient engagement solutions market, with a share of 57.4% in 2024, it added.

The firm said that the top companies in the engagement solutions market include McKesson Corporation, Veradigm LLC, Oracle, athenahealth, Health Catalyst, GetWellNetwork, Inc., Lincata, Inc., and Cognizant, which are all North America-based.

The market size stood at $29.33b in 2025.