Healthcare Asia Awards 2023 Winner: The Medical City
The Medical City bags 2 major trophies at this year's Healthcare Asia Awards, the Marketing Initiative of the Year - Philippines and the back-to-back Hospital of the Year - Philippines.
Dr. Eugenio Jose Ramos, President and CEO of The Medical City, discusses in an interview how his organization initiated a 5-year plan during the pandemic. This resulted in numerous partnerships with various entities, communities, and the government. They also invested in digital transformation, which has yielded positive results to date. As a result, they have gained leverage in their achievements and earned respect from the government and the public, allowing them to continue their plan with confidence.
In another interview, Christopher Napoleon Delos Reyes, SVP Chief Strategy Officer, sheds light on the challenges that The Medical City had to overcome. These challenges led them to create an award-winning marketing campaign focused on promoting cardiovascular health among patients. The results have been remarkable, not just for the hospital, but for the community as well. The campaign has not only raised awareness about cardiovascular health but has also positively impacted the lives of many individuals.
Lear more about The Medical City here: The Medical City bags two major awards at Healthcare Asia Awards 2023
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