Digital platforms could force $51.69b surge in global patient engagement by 2030

MarketsandMarkets forecast a CAGR of 12.0% as cloud platforms gain traction.

The global patient engagement solutions market is forecast to reach $51.69b by 2030, according to a MarketsandMarkets report. The study projects a compound annual growth rate (CAGR) of 12.0% from 2025 to 2030.

The report said the market is expanding alongside wider adoption of digital health platforms, increased integration of electronic health records, and growing use of analytics and cloud-based technologies to support patient communication and care coordination.

Software accounts for the largest share of the market, representing 58.7% in 2024, according to MarketsandMarkets. The firm said cloud-based and web-based delivery models are expected to record the fastest growth, with a projected CAGR of 13.2% over the forecast period.

MarketsandMarkets said healthcare providers represent the largest end-user segment, reflecting demand for tools that support patient access, engagement, and remote management. The report said North America held the largest regional share at 57.4% in 2024, supported by established healthcare infrastructure and digital health adoption.

Asia Pacific is expected to be the fastest-growing region during the forecast period, driven by healthcare digitalisation initiatives and wider mobile and cloud adoption. The report added that market expansion continues to face constraints from data interoperability challenges, patient information privacy requirements, and regulatory obligations governing health data use.