Oral care market to expand $80b by 2031 on preventive care awareness

The Asia-Pacific is projected to reach $26.77b by 2031.

The oral care market size is projected to reach $80.01b by 2031, registering a compound annual growth rate (CAGR) of 6.26%, according to a report by Mordor Intelligence.

This is due to rising preventive healthcare awareness, focus on daily oral hygiene, and understanding of the connection between oral health and overall well-being.

By region, the Asia-Pacific accounted for the largest share of the oral care market in 2025 and is projected to witness the fastest growth through 2031.

It is projected to reach US$26.77b by 2031, growing at a CAGR of 7.28% due to the integration of smart technology in electric toothbrushes and demand for natural ingredients.