Bangkok Hospital Chiang Mai receives accolade at Healthcare Asia Awards 2025

The hospital’s initiative addresses the unique personal needs of each patient whilst attending to their medical care.

Bangkok Hospital Chiang Mai bagged the Customer Service Initiative of the Year - Thailand category win at the prestigious Healthcare Asia Awards 2025 for its comprehensive personal assistant solution, Personalised Customer Service System that is designed to manage patients’ personal responsibilities holistically through the integration of advanced technologies and highly trained staff to deliver personalised care.

Specifically tailored for the hospital’s Presidential Suite patients, the system assists patients with various tasks such as making reservations, ordering food, paying utility bills, video calling family members, and updating them on conditions in a timely and clear manner. It features a task management system where patients and personal assistants are updated about task status in real-time, ensuring transparency and efficiency.

The data analytics feature of the Personalised Customer Service System also analyses patients’ preferences and past behaviours to proactively tailor future services.

This initiative bridges the gap between medical care and holistic personal support for patients in the hospital’s Presidential Suite. By combining highly trained personal assistants with cutting-edge technology, it ensures that patients can delegate critical personal responsibilities and experience convenience beyond their expectations, allowing patients to focus fully on recovery without the burden of daily life management.

Moreover, it significantly elevates the hospital’s service standards, creating a lasting impression on patients and their families. The exceptional experience fosters positive word-of-mouth and strengthens the hospital’s reputation as a leader in premium healthcare services.

Healthcare Asia Awards honours exceptional hospitals across the region that have redefined the standards of excellence in the industry through their innovative solutions and substantial contributions to communities.

The Healthcare Asia Awards is presented by Healthcare Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your organisation's remarkable initiatives and contributions to the healthcare industry, please contact Julie Anne Nuñez at [email protected].