Ostomy dressing market to see $4.73b spike in 2031 as cancer cases surge

Europe will hold the largest share of the market.

The ostomy dressing market is projected to grow to US$4.73b by 2031, at a compound annual growth rate of 4.4%, according to a MarketsandMarkets report.

The report attributes this to increasing colorectal cancer cases, inflammatory bowel diseases, and an ageing population that requires long-term ostomies.

In 2025, the colostomy bags segment accounted for the largest share of the market, driven by 1.9 million new cases diagnosed in 2022, according to the World Health Organisation.

By application, the colon and bladder cancer segment held a significant share of the market in 2025.

On a regional basis, Europe holds the largest share of the market due to the high incidence of colorectal and bladder cancers in several major countries.