Neurocosmetics reshape skincare as 79% favour natural tags

A GlobalData survey showed rising interest in stress-linked skin solutions.

Consumers are choosing neurocosmetic skincare solutions that address stress-related factors, as 79% regard “natural” tags in products as either essential or nice to have, according to GlobalData’s 2025 Q4 survey.

The survey of 22,613 respondents across 42 countries found that 79% value “natural” tags, whilst 58% consider “plant-based” aspects essential or nice to have.

GlobalData said growing concerns about inflammation and acne linked to elevated cortisol levels triggered by skin stress are contributing to interest in skincare that integrates mental wellbeing and skin health to deliver cosmetic and psychological benefits.

Manufacturers are introducing stress-relieving skincare products made with natural ingredients. In April 2024, Sisley launched Neuraé in the US, a brand focused on neuroscience and skincare that the company claims addresses dull, tired, and tense-looking skin.

In July 2025, Three International commenced operations in Malaysia and Taiwan, introducing neurocosmetic products including the Visage-branded Super Serum, which the company says supports natural rejuvenation and promotes skin elasticity and suppleness.

Biotechnology companies are also investing in neurocosmetic ingredient research and development. In the UK, Croda International collaborated with SkinBioTherapeutics to introduce Zenakine, described as a neuroactive ingredient designed to increase melatonin production, improve sleep quality, and reduce skin stress.

”Consumers are prioritising skin-stress factors and opting for products that contain calming ingredients such as peptides. Natural ingredients, such as melatonin and ashwagandha, and essential oils including lavender, tea tree, and jojoba are also used for rejuvenation as well as for anti-aging. Consumers are also increasingly opting for naturally obtained ingredients due to their perceived health benefits,” said Naveed Khan, Consumer Analyst at GlobalData.

Khan said growing awareness and increasing consumer preference for neurocosmetics will provide manufacturers with opportunities to differentiate from competitors. He added that investments in neuroscience will support evolving consumer needs and strengthen brand loyalty.