Malaysia’s Premier Integrated Rehab unveils new brand identity

The rebranding reflects its ‘evolution’ within IHH Healthcare Malaysia.

Malaysia’s Premier Integrated Rehab (PIR), formerly known as Pantai Integrated Rehab, has announced a new brand identity to mark its 25th anniversary.

The rebranding reflects PIR’s continued ‘evolution’ within IHH Healthcare Malaysia, a major private healthcare provider operating 18 hospitals across the country.

“Over the past 25 years, we have built a service that supports people through different phases of recovery,” said Hareeff Muhammed, Head of Ambulatory, Allied Health & Ancillary Services, IHH Healthcare Malaysia.

“The rebrand signals our intent to continue evolving with the healthcare landscape,” Muhammed added.