HEALTHCARE | Staff Reporter, Indonesia

Awal Bros' Dr. Aditya Nugraha shows how to ride the healthcare disruption wave

Integrity and the ability to adapt in this disruptive era will be the key for private hospitals.

Dr. Aditya Nugraha is currently the Hospital Director of Awal Bros Hospital Group. From 2014 to 2018, he was with Columbia Asia International Hospital Semarang, where he was the medical service manager in 2016-2018, a member of the medical advisory board between 2015 and 2018, and a medical advisor for insurance, corporate, BPJS Ketenagakerjaan, InHealth, BPJS Kesehatan, and private patients from 2015 to 2018. He graduated Magna Cum Laude (Master of Biomedic Science or M. Biomed) from Sultan Agung University Semarang in 2017.

From 2013 to 2018, Dr. Nugraha was a member of ARSSI, a member of PERDAWERI Jawa Tengah (Persatuan Dokter Anti Aging, Wellness, dan Regenerative Indonesia), and a researcher of SCCR Semarang.

Healthcare Asia sat down with Dr. Nugraha as he prepared for his session at the Healthcare Asia Forum.

What were the previous experiences and positions you've held that contributed to who you are as an expert today?

When I graduated from medical school, I was thinking to get the specialist programme, but was chosen as the hospital director at a private hospital in Central Java. After 1 year, to increase my experience, I moved to Columbia Asia Hospital, where I worked as the medical service manager and as the right hand of the hospital director to manage medical programmes, doctors, medical businesses, medical innovation, hospital and healthcare law, etc. After 4.5 years, I moved to Awal Bros Hospital Group as the hospital director until now.

What are your key business philosophies?

My key business philosophy is integrity. With integrity, we can be a true professional for our client, always giving our best and all of our heart to care for every patient. When our clients believe about our integrity, they will have huge trust in us. This huge trust will give more patients and of course more business, revenue, and higher EBITDA.

Can you give us a glimpse of what you will share at the Healthcare Asia Forum?

Right now, we have already reached a transition of the industrial revolution from 4.0 to 5.0 where technology, the Internet, and AI disrupt every segment, known as disruption.

Some big companies go down and lose to new companies because they can't read and adapt to the disruptive era. Healthcare is one of the biggest industries in the world, and of course, there will be some disrupters. We should know about these disrupters and keep moving so we won't be on the wrong side of the curve.

The 2019 Healthcare Asia Forum - Roadshow Series will take place on 3, 7 and 17 May in Manila, Jakarta and Bangkok. To learn more about the event, click here. To register, click here. For inquiries, you may contact Andrea at or at +65 3158 1386 ext 212.

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