Health sterotypes block early preventative actions amongst Asians: AIA

Rigid beliefs discourage early health action across Asia.

Entrenched health stereotypes are hindering early prevention across Asia, with 59% of people believing that improving health requires a complete transformation, according to research by AIA Group.

The study found that 57% believe respect depends on controlling emotions and avoiding vulnerability, a belief that the research associates with delayed or reduced willingness to seek support.

More than six in 10 (63%) also reported negative feelings linked to such stereotypes, whilst 41% associate personal worth with financial success, particularly among men. 

Such stereotypes tend to motivate people with good wellbeing but create pressure for those already struggling, delaying preventive action and contributing to poorer health outcomes, according to AIA.

The research covered mainland China, Hong Kong SAR, Singapore, Thailand, and Malaysia, analysing more than 100 million social media posts and surveying 2,100 respondents on attitudes towards physical, mental, and financial wellbeing.

“The data is unequivocal. Asia’s health challenge is no longer just medical, it is also behavioural and cultural. As lifestyle-related diseases continue to rise across the region, deeply rooted stereotypes around fitness, financial success and mental health are quietly undermining prevention, delaying support and driving poorer health outcomes.” said Stuart A. Spencer, AIA Group chief marketing officer.