Medical Fair Thailand powers healthcare innovation through global collaboration

More than being a trade show, the event fosters collaboration across borders, disciplines, and industries to champion global healthcare.

From its founding in 2003, Medical Fair Thailand has evolved into a strategic platform for healthcare leaders, start-ups, medical professionals, and policymakers in the ASEAN region and beyond to showcase the latest medical innovations and technologies.

The event, which was organised by Messe Düsseldorf Asia, returned for its 11th edition last 10 to 12 September 2025, serving as a bridge between innovation and international collaboration. This year’s exhibition, witnessed by 14,474 attendees from 70 countries, provided an effective platform for knowledge sharing, co-creation, and meaningful partnerships.

Gateway to global growth

Amongst the key participants was Emology, a South Korean medtech firm aiming to take its flagship product, Smart Dream, to the world. 

Smart Dream is a non-invasive electrotherapy device that is designed specifically to support the mental well-being of children and adolescents. It improves sleep, enhances focus, and promotes emotional balance. Smart Dream is drug-free and neuroscience-based. It is portable, easy to use, and supports families from bedtime routines to study sessions.

Describing Medical Fair Thailand as a launchpad for their product, Hyun Namgung, Business Manager at Emology, underscored how Medical Fair Thailand has become part of their strategy in going global.

“Our main goal at Medical Fair Thailand 2025 is to bring Smart Dream to the global stage,” Hyun said. “This event is not just an exhibition but a strategic first step toward expanding globally.”

As it continues to improve the product, Emology plans to integrate Smart Dream with an AI-based emotional recognition technology. This would pave the way for a data-driven healthcare platform that could revolutionise mental wellness for young people.

The future of patient experience

Another highlight of Medical Fair Thailand was the collaboration with MedPark Hospital, a leading private healthcare institution in Thailand recognised for its commitment to patient-centric innovation and clinical care.

MedPark, as emphasised by Associate Chief Administrative Officer and Director Proud Patanavanich, has embedded co-creation and design thinking into its DNA.

Patanavanich stressed that healthcare is too complex for one discipline alone to solve; hence, the most efficient way to attain innovation is through collaboration: doctors, designers, engineers, and patients working together from the start.

With this vision, MedPark reimagined patient workflows with digital systems and real-time scheduling. This enabled them to provide over 300,000 COVID-19 vaccines whilst maintaining uninterrupted testing services.

Working with the principle that innovation is not just about technology but about understanding patient needs, MedPark closed the gap between care and convenience by providing real-time doctor appointments and in-app messaging with care teams.

Amongst the pre-show highlights was a curated hospital tour to MedPark Hospital for international delegates, showcasing how Thailand’s healthcare sector seamlessly integrates advanced medical capabilities with world-class patient experience.

“In Medical Fair Thailand, there’s a really big opportunity because Thailand is a very fast-growing in terms of being a healthcare hub,” Patanavanich said.

A bridge for medtech growth

Meanwhile, for Tadanori Yasuda, Group Leader, MedTech Group at the Foundation for Biomedical Research and Innovation at Kobe (FBRI), Medical Fair Thailand has been an annual highlight since 2015.

This year, FBRI showcased five innovative Japanese companies ranging from AI health solutions to skincare diagnostics, which are all supported by the Japanese central government. Yasuda noted, “To use this kind of opportunity like Medical Fair Thailand, we can easily get to know other countries’ clusters. So, we can collaborate with other countries easily through the exhibition and we play a role of a bridge between countries to explore new healthcare business.”

Noting the fair as an essential part of their strategy, Yasuda advised start-ups and SMEs, “Understand the market first. Come to Thailand to study the market situation and to adopt their product. This is a key point to bring that success.”

As the country continues to position itself as a medical innovation hub within ASEAN, events like Medical Fair Thailand are essential as a vivid showcase of progress and a promise.

Next in the Medical Fair series in Southeast Asia, under the Medicare Asia portfolio, is Medical Fair Asia, taking place in Singapore from 9–11 September 2026 at Marina Bay Sands. To learn more, visit https://www.medicalfair-asia.com/.