Global population health management market to reach $534b by 2033

It is driven by the widespread adoption of digital technologies in healthcare.

The global population health management (PHM) market, valued at $85.59b in 2024, is expected to grow to $533.83b by 2033, according to a report by Towards Healthcare.

PHM solutions, which focus on improving patient care and reducing costs, are increasingly used by governments and healthcare organisations to manage and prevent both communicable and noncommunicable diseases.

Citing the World Health Organisation, the report said that noncommunicable diseases cause 41 million deaths annually, or 74% of global deaths.

The market's growth is driven by the widespread adoption of digital technologies in healthcare.

As of 2023, more than 80% of healthcare providers worldwide have integrated digital tools, according to the National Institutes of Health. Government investments, such as the U.S. Department of Health and Human Services' $400m in 2022 to support healthcare IT systems, are further accelerating this trend.

The report added that PHM solutions help automate workflows, improve coordination, and deliver better clinical outcomes. A 2022 World Bank report noted that PHM systems played a key role in managing COVID-19 by reducing hospital strain through remote patient monitoring.

The European Public Health Association also highlighted that countries using PHM strategies saw a 15% improvement in rural healthcare outcomes, the report noted.

Meanwhile, Asia Pacific is expected to see rapid market growth, driven by government initiatives and a focus on healthcare digitisation.

In 2022, the World Bank approved a $1b loan for India’s Pradhan Mantri-Ayushman Bharat Health Infrastructure Mission, supporting the region’s healthcare advancements.