Patient experience tech’s projected 11.8% CAGR to ride on digital care adoption

Digital portals and AI tools are expanding across the patient journey.

The global patient experience technology market is being driven by demand for digital-first healthcare services, personalised care, and artificial intelligence (AI)-enabled engagement as providers expand digital tools across the patient journey, according to MarketsandMarkets.

The market is projected to grow from $740m in 2026 to $1.29b by 2031, representing a compound annual growth rate of 11.8%. It was valued at $660m in 2025.

Healthcare providers are adopting patient portals, mobile health apps, online appointment scheduling, automated registration, virtual care, and feedback management to improve access and patient engagement.

Integration with electronic health records, customer relationship management systems, telehealth platforms, and analytics solutions is also supporting adoption.

Government-backed digital health initiatives are another driver, with programmes supporting digital infrastructure, data frameworks, and patient-centred healthcare models.

Software accounted for 67.9% of the market in 2025, making it the largest component segment.

Patient communication was the largest application, with a 22.3% share, whilst healthcare providers accounted for 67.7% of the end-user market.

North America is expected to remain the largest regional market, supported by healthcare infrastructure, electronic health record adoption, patient portals, telehealth services, and analytics platforms.

The report also identifies AI-driven personalisation and predictive analytics as growth opportunities.

Data privacy and cybersecurity concerns alongside high implementation and integration costs remain barriers to adoption.